Michael Shoniker

Michael Shoniker is a seasoned executive based in Charlotte, NC, with over sixteen years of experience as a business owner and an extensive private equity and retirement planning background. His early career was shaped by his role as a top-performing sales professional in the 401(k) sector for the nation’s largest retirement plan provider. Today, he holds a pivotal position in client relations at a respected advisory firm, where he leads participant education and client service initiatives, utilizing his deep expertise to support long-term financial wellness for clients nationwide.

Investment Strategy and Business Development

In addition to his client-focused responsibilities, he serves as Vice President of Business Development for an investment management company that provides private equity solutions to financial advisors. He specializes in the RIA channel, working closely with custodial platforms like Charles Schwab to deliver customized investment strategies. These strategies span real estate, infrastructure, and related sectors, enabling advisors to meet the sophisticated needs of high-net-worth clients. His contributions have helped the firm earn a reputation for consistently identifying lucrative investment opportunities and achieving high-level returns for its investors.

Entrepreneurship and Holistic Wellness

He is also a passionate wellness advocate and owns a successful float therapy business in Charlotte. His float spa offers sensory-reduction experiences that help reduce stress, alleviate chronic pain, and support mental wellness. These state-of-the-art float tanks use a concentrated Epsom salt solution to allow clients to float effortlessly, creating a zero-gravity environment that promotes physical recovery and emotional relaxation. His focus on health and healing has helped make float therapy more accessible and popular in the local wellness community.

Sales Success and Business Launches

Before branching out into entrepreneurship, he built a remarkable career in sales with leading Fortune 500 companies. He became widely recognized for his work ethic and performance, receiving the President’s Club distinction ten times and being ranked among the top five sales professionals in the country multiple times. His drive and skill led him to successfully build and sell two businesses and establish profitable float spa locations serving communities in Charlotte, NC, and Fort Mill, SC.

Giving Back Through Philanthropy

His float therapy ventures have also played a vital role in giving back to the community. The Charlotte location, launched in partnership with another wellness professional, houses six float pods and can accommodate dozens of guests daily. Through this business, he has donated over 2,500 float sessions to veterans coping with PTSD and regularly offers complimentary floats to veterans on designated days. He also contributed more than 500 sessions to healthcare workers and first responders during the peak of the COVID-19 pandemic. In addition, hundreds of float sessions have been donated to charitable organizations supporting mental health, youth services, and disease awareness.

Business Consulting for Small Enterprises

In 2023, he expanded his entrepreneurial portfolio by launching a consulting firm to assist small businesses. His company specializes in streamlining payroll, HR, and employee benefits operations. Drawing from his formal education in economics and finance and years of hands-on industry knowledge, he helps businesses uncover cost-saving opportunities and implement efficient solutions that foster sustainable growth.

Corporate Retirement Planning Expertise

Earlier in his career, he worked as a regional retirement sales representative for a large human capital management company. In this role, he advised small and medium-sized businesses on retirement planning and employee benefit programs. His deep knowledge of pre-tax benefits and strong internal and external partnerships allowed him to excel in acquiring new 401(k) clients and converting business. His early achievements included national awards such as Rookie of the Year and several top-ten rankings among hundreds of representatives nationwide.

Family Life and Interests

He is a devoted husband and father who deeply values time with his loved ones. He is passionate about maintaining a healthy lifestyle, reading, and staying engaged with sports and business media when away from work. He is an enthusiastic fan of professional football and particularly supports his favorite quarterback and team. Golfing and travel are among his favorite leisure activities, and he often shares them with his family as part of their quality time together.

Educational Excellence and Early Ambition

His academic journey began at a respected university in New York, where he studied business administration with concentrations in finance and economics. Maintaining a GPA of 3.5, he was an active member of multiple student organizations, including business and economics clubs. He also earned membership in several professional and academic honor societies, including one of the most prestigious international societies for business students. He graduated in 2009, well-prepared to launch a career marked by purpose, leadership, and financial insight.

Commitment to Growth and Impact

Michael Shoniker continues to shape his legacy through strategic thinking, entrepreneurial energy, and dedication to serving others. From guiding businesses and investors to promoting mental health and recovery through wellness ventures, he remains focused on building meaningful and impactful enterprises that reflect his values and expertise.

Episode 117: True Rest Float Spa and Stress Relief in Charlotte

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